>>The logical thing to increase profits would have been to NOT change the menu. Keep the fish sandwich, the gyro, the classic italian sub, the grilled chicken pecan salad sandwich, loaded baked potato bites, onion petals, root beer, citrus Sobe, and last summer's strawberry-banana shake. I can't tell you how many times a day at work I have to say, "I'm sorry, but we no longer offer [insert item]." and if I'm feeling generous, say, "Would you like to try the [some other item] that's kinda like it?"
>>People are stubborn. They don't like change. They like knowing what's going to happen before it does. It's more frequent than you think where customers bring exact change just to hear that the price is now different. Why does it cost more? Why is the product only a semblance of the thing I used to love?
Example: The Classic Italian vs. The Angus Cool Deli
>>The Classic Italian was on a sub roll, it had lettuce, tomato, onion, red wine vinaigrette sauce, pepperoni, pastrami, ham, banana peppers, mayonnaise, and swiss cheese. When we offered it it was probably our most complex sandwich on the menu and we did have the staple customers who would only order that particular sandwich from us. When it was dropped, we lost those customers. IF MY MEMORY SERVES, that sandwich costed $4 and some cents by itself and $6 with some cents as a combo (meaning fries and a drink with it).
>>The Angus Cool Deli is on the new sub roll which is softer but covered in dusty crumbs that cake your fingers (it does taste better but it's irritating to have dusty fingers), the same lettuce, tomato, and onion, a different dressing, diced pickles and banana peppers which are premixed and thus it's a pain when someone doesn't want one of the two, the Angus meat which Arby's as a company has for whatever reason come to love, swiss cheese, and mayonnaise. The sandwich by itself costs $5.34 with tax and the combo is $7.48 with tax.
>>Our vegan customers who are tired of salads who instead are getting meatless sandwiches are happier. There's more on the Cool Deli than the Italian regarding veggies. That's a pro. But that's $7.48 on one meal... not just a meal, but one meal that isn't very healthy for you. Yes, you feel better that there are some veggies, more than any of our other options on the menu, but then you're just drowning that out with all the grease from your small curly fry and washing it down with your small Diet Pepsi. Especially when you used to pay less for a very similar sandwich that already had customer love behind it.
>>I don't get it. I really don't get it. By the way? A Classic Roast Beef Combo costs $5.34...that's the sandwich, fries, and drink. Wait, isn't the Cool Deli by itself that cost? They can cover the same size fries and drink in that sandwich's combo but not this one?
>>Don't even get me started on the Super Reuben.
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